An exploratory study of casino customer loyalty programs

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An exploratory survey was developed and conducted via email and social media ..... uncertain if customer participation in a casino loyalty program plays a role in ... Casino marketing, problem gamblers or loyal customers? | Request PDF

An Exploratory Study of Casino Customer Loyalty Programs 34

BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} American Express Loyalty Program Case Study: Software Free … An Exploratory Study of Casino Customer Loyalty Programs. It is not possible in this study to survey loyalty program members to. American Airlines was the first.

loyalty programs and customer service to retain customers available in a move ...... “An Exploratory study of casino customer loyalty programs” UNLV Theses.

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